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Decades of Gay Advancement to get us over Our Damage pays off: no adoring throngs of Homos for Amy Winehouse like for Judy, Edith, Maria C.

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When Helio claimed to have 70k subscribers, it also claimed $100 Average Revenue Per User [ARPU]. Now Helio is claiming 170K users. Which means they should be doing $17 million of total revenue per month, if the ARPU number was a) true b) sustained till now. Virgin is acquiring these claimed 170K users $39 million, and not even in cash, but in a stock that was worth $15,- per share when it did its IPO last October, but is now at $3,- a decine also known as 'tanking'.

So for Virgin acquired Helio for two months of revenue of Helios subscribers? Virgin just acquired 170K new high-value subscribers for a measely $229,- per subscriber? This after SK telecom invested hundreds of millions and was ready to invest hundreds more, to the tune of a pledged half a billion in ten years, when the dollar hadn't completely tanked yet?

What is wrong with this picture? That Helio basically gave itself away for free.

I'll tell you something: my gut feeling is that $100 ARPU was exagerated at 70k subs, and Helio got the next 100K subs by shutting off the credit check. And their subscribers ain't paying their bills.